Most people hate sales.
They hate selling things.
They hate having things sold to them.
They hate everything about it.
But most people in business know they need it.
You can learn everything you can about sales… tonality, closes, hooks, etc…
Or you can just get better at one thing…
…your offer.
The better your offer is, the easier it is to sell stuff.
An offer is the result your customer of client gets from buying your product or service.
Most people get that wrong and think their offer is the product or service they sell.
“I will edit your YouTube videos” is a service.
“I will get you an 847% increase in views with cutting edge cinema quality video editing” is an offer.
See the difference?
The secret is making an offer so good that the pain of NOT paying you is so much greater than the pain of giving you money that they can’t say no.
That will mean researching your niche and prospect to understand what they want, and what motivates them, among other things.
It will also mean actually being able to deliver a fantastic result for your clients.
But once you have a great offer everything else falls into place.
It is much easier for a bad salesperson to sell a great offer, than it is for a great salesperson to sell a bad offer.
So if you insist on wearing the “Bad at sales label” there is still hope for you.
You just have to master offers and if you manage that your sales will happen almost automatically.
Know your niche.
Know what they want and need.
Know how long they are ok waiting to get it.
Know how they don’t want to get it.
Then put all of that into an offer and present it to them.
“We help luxury realtors close more million-dollar listings within 120 days without cold-calling prospects.”
Something like that.
That’s it for today.
If you want to catch up with previous posts Beehiiv posts these as blogs that you can check out here
Until tomorrow.
— Chris