Heres How Writing A Good Post Works…
… don’t do that. 👆🏻
Think Big Minute #46
Today’s post is going to be more tactical.
I’ve been launching some new YouTube channels recently.
I’m getting the scripts ready and after the initial script is written I go through it…
…and they were terrible.
And here’s the one thing they had in common that made them terrible.
Lines like that 👆🏻
It’s a common thing in posts and scripts where they try to do a dramatic setup of telling you what they’re going by to say before they actually say it.
And it’s useless, cliche, and ruins the flow of your content.
And once you notice it you’ll start noticing it everywhere and be super annoyed by it.
So the lesson here is twofold.
#1 Stop doing it. It benefits no one and make all of our content look the same.
#2 Attention to detail.
I’ve been spending 1-2 hours PER SCRIPT revising it after it is fully written… and these are like 10 minute videos.
It sounds counterintuitive but it’s time very well spent.
Care this much about your product.
Obsess over tiny details because a bunch of tiny details stacked together is a much better product.
That’s what I’ve got for you today… let me know if you start noticing this now and most of all…
…Think Big
Free TikTok Shop Starter Guide
For a limited time, get our TikTok Shop starter resource folder, including a case study showing how we scaled from $0 to $90K/month in 90 days.
You’ll also get our creator approval guide plus a sample P&L to better understand channel profitability.
Renewals stop being a fire drill.
Most churn blindsides the CSM in renewal week. Champion left. Usage dropped. NPS slid months ago.
A colleague in Slack watches the signals around the clock. Your CSMs catch every risk months before renewal.
11,000+ teams use Viktor daily. SOC 2 certified. Your data never trains models.
Half your market is one app away.
Your business is already on Instagram, SMS, and web chat. But 52 million immigrants in the US rely on WhatsApp to connect with businesses they trust — not email, not phone calls.
Wati helps you show up on WhatsApp and every channel they use. Are you still not there?



